True Gold: Choosing Between Local Jeweller and Specialist Gold-Buyer: What You Should Know
Selling gold is often an emotional and financial decision, and choosing the right place to sell makes a significant difference in how much value you receive. Most people walk into their local jeweller because it feels familiar, but specialist gold buyers offer a very different – and often more transparent – experience. At True Gold, we help customers understand the process clearly so they can make informed and confident decisions.
1. Transparency in Testing
Local jewellers commonly rely on manual checks or acid testing, which can be less accurate and may damage the jewellery.
Specialist gold buyers like True Gold use computerized, non-destructive purity testing (XRF technology). It gives exact readings within seconds and ensures you know the exact purity before pricing.
2. Real-Time Market Pricing
Most jewellers follow internal pricing or offer lower-than-market rates.
At True Gold, pricing is based on live gold rates, ensuring you receive the best possible value for every gram.
3. Fair Deductions and Clear Breakdowns
Local jewellery shops often apply hidden charges, melting losses, or unclear deductions.
Specialist buyers provide a complete calculation sheet—purity, weight, rate, and final payout—so you know exactly how the value is determined.
4. Immediate Payments with No Delay
While jewellers may offer store credit or encourage exchange instead of cash, a specialist buyer gives instant payment through cash, bank transfer, or UPI.
This gives customers more freedom and clarity.
5. Professional, Secure, and Documented Process
Specialist gold buyers follow a structured process with ID verification, transparent paperwork, and secure handling.
This ensures trust, safety, and a proper record of the sale—something many local shops don’t offer.
6. Better Value for Broken, Old, or Outdated Gold
Local jewellers often undervalue old, broken, or antique pieces.
Specialist buyers value gold purely based on weight and purity, not appearance—ensuring you get maximum returns.
Conclusion
Choosing where to sell your gold can significantly impact the value you receive. While local jewellers may feel familiar, specialist gold buyers like True Gold provide transparency, higher payouts, advanced purity testing, and a professional experience that customers can rely on. When it comes to something as valuable as gold, choosing the right partner ensures peace of mind and the best possible return.
